From a cost perspective, this is the most urgent reason to use iCanTM products. Noria Corporation, arguably the most knowledgeable organization with respect to machinery lubrication, has stated that "it costs 10 times as much to remove a particle than it does to exclude it". Because iCanTM products seal completely, they are ideal for keeping dust, dirt, sand, water and other machine-damaging contaminants from being mixed with industrial fluids. For this reason alone, anyone with a desire to prolong equipment life should strongly consider using iCanTM brand containers.